The fundamentals of a great hospitality experience used to be friendly service, clean and comfortable lodgings and good food.
Somewhere in the past decade, it has grown to include seamless connectivity, preservation of the earth, and an immersive guest experience tinged with local flavour.
A host of social, economic and political developments are changing the hospitality industry’s landscape, all over the globe and in the Middle East as well.
They range from the rise in the population of millennials, an increasingly younger workforce and their non-traditional approach to work and play, to increased travel options such as home shares and cheaper air fares.
More people can afford to travel than ever before, and thanks to social media and mobile technology, the hospitality experience starts from even before they arrive at their final destination.
For hotels, this increased globetrotting means they cater to a diverse range of guests. With every interaction, they risk their reputations being built, or broken, on social media.
In this special report by Commercial Interior Design, we asked regional experts to weigh in on current hospitality design trends.
Hospitality is the backbone of the non-oil economy for Dubai, which is predicted to have more than 10,000 new hotel rooms in the lead up to 2020. The regional hospitality industry is one of the fastest growing in the world. STR’s October 2017 Pipeline Report shows 166,774 rooms in 580 hotel projects under contract in the Middle East.
With technology creating a paradigm shift in how we live, work and travel, how is the design of hotels changing now? As the experts at Herman Miller, CID’s Knowledge Partner for this report – who has kitted out hotel rooms all over Asia – report, balancing technologies with spaces that encourage face-to-face interactions helps improve perceptions of belonging, as does creating a space that supports collaboration, mobility, and proximity.
From check in to dining, guests expect quality at each touch point of their hotel experience. The quality of the public spaces, the design details in their room and customer service are all key to ensuring business success.
Read here to understand how design can be a real differentiator in this instance, helping hotels gain repeat business and win customer loyalty in a hyper-competitive, dynamic industry.
– BY SHALAKA PARADKAR