Kristian Stinson: Data is making Studio EM more profitable

Co-founder and managing director of Studio EM, Kristian Stinson, says his data-driven strategy is making the design practice more profitable despite working on fewer projects.

 The entrepreneurial Stinson — who is leaving Studio EM to focus on contact lens subscription service Hopi — is using data and analytics to boost profitability and productivity at boutique design firm Studio EM.

 Stinson's interview forms one segment of a four-part Commercial Interior Design video interview series in conversation with senior architects and interior designers.

The designMENA Summit 2019 is kindly sponsored by Lacasa, Emkay Interiors, Huda Lighting, iGuzzini and Electra.

Attendance is free for interior designers and architects but spaces are limited and must be registered in advance. To register as a delegate click here or contact Evgenia Zhelyazkova on +971 4 444 3685 or

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