David Lessard, design director of H+A, says the industry needs to drill into deeper-rooted issues around design, construction, timelines, deliveries and fees to kick on and elevate the market to world-class standards.
The US-educated architect, and one of the industry's most influential figures, is calling for more regular conversations around the issues impacting architects and interior designers.
As an advocate of elevating standards and creating an identity for design in the region, Lessard wants the industry to move beyond superficial topics to drill into the issues many are reluctant to discuss., such as the challenges of running a business.
Lessard's interview is one quarter of a four-part Commercial Interior Design video interview series in conversation with senior architects and interior designers.
The designMENA Summit 2019 is kindly sponsored by Lacasa, Emkay Interiors, Huda Lighting, iGuzzini and Electra.
Attendance is free for interior designers and architects but spaces are limited and must be registered in advance. To register as a delegate click here or contact Evgenia Zhelyazkova on +971 4 444 3685 or firstname.lastname@example.org.