Curated by Organisation in Design, ‘Ventura Dubai’ will be the next Ventura Project and will form a central part of INDEX 2018.
Dubai follows global design capitals Milan, New York, Berlin and London in being selected to host the Ventura brand — a staple at many of the world’s biggest interiors events that serves as a wider platform to promote up-and-coming as well as established designers.
Since forming in 2005, Ventura Project has worked with more than 7,500 designers worldwide. The design body was inundated with requests from more than 100 European designers keen to take part in Ventura Dubai. A total of 45 different brands have been selected, and will be exhibited across more than 1,000m2 of space at INDEX.
Founder and curator of Organisation in Design, Margriet Vollenberg, said, “As a company involved in organising all aspects of design, Organisation in Design believes that our quality of life can be improved through design. We see it as the cradle from which new products, ideas, and even new ways of thinking arise. Instead of just looking for an interesting visual, we value simple solutions to real problems.
“With Ventura Projects in particular we wish to challenge the vision of the public and shift their focus to create new perspectives on different aspects of life, dedicating each exhibition to showcasing the latest in contemporary design.”
Now in its 28th year, INDEX will take place March 26-29 at the Dubai World Trade Center. It is expected to welcome close to 1,000 international exhibitors of furniture, furnishings, interior pieces and décor to its show floor, which will also be brought to life with a host of live features and expert-led talks, running alongside workspace and Surface Design.
Quizzed about what Ventura Dubai will bring to the region, Margriet said, “We hope to come to the Middle East with a vision on design that relies on the quality of products, but also leaves room for the stories and concepts behind them. On the one hand there will be projects giving rise to discussions I think we should all be involved in, but on the other hand I am looking forward to exhibiting visually stunning designs as we always have.”