Once Upon a Tile campaign coming to Middle East

Once Upon a Tile campaign coming to Middle East

Flooring, InterfaceFLOR, Once Upon a Tile

Sleeping Beauty

Vintage: Ornate and Refine carpet tiles. Inspired by a trend towards heritage, history and a ‘lived-in’ look, the Vintage Collection can complement a variety of interior fixtures and furnishings.

The Once Upon a Tile campaign is soon to hit Middle Eastern shores, with the images inspired from Brothers Grimm and Stanley Kubrick.

Neel Bradham, VP of sales & marketing, InterfaceFLOR EMEAI, said the campaigns will carry on to the new year.

“There is going to be a party themed around vampires and Red Riding Hood, much like the images in the campaign, and will most probably be held in October or November 2011,” said Ana Seixas, marketing manager, MEA and India, InterfaceFLOR.

Seixas added the company is thinking about launching it in conjunction with the Festival of Interior Design organised by APID.

She said those in the industry are looking forward to the launch, which is a good statement on how the market is picking up. “There is a lot of hope,” she added.

Bradham indicated the ad campaign is focusing on the trends of 2012, where fantasy and baroque styles are becoming popular.

“Next year what we will see is a combination of products and campaigns. Designers are seeing a rebirth of design concepts,” added Bradham.

View the gallery of the ad campaign here.

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