UAE-based shopping mall operator Majid Al Futtaim has announced plans to launch the region’s first cinema-themed concept at Aloft Dubai City Centre Deira.
The concept, developed with Marriott International, will feature cinematic themed rooms in addition to an Outdoor VOX Cinema, a statement said.
It added that construction work at the Aloft Dubai City Centre Deira currently stands at 38 percent completion, with seven levels of the superstructure well under way.
As Arabian Business reports, second phase of project development is due to begin in June leading up to expected opening in the first quarter of 2018.
In a first for the region, rooms at the Aloft Dubai City Centre Deira will entail a large collection of movies, TV screens, projectors and enhanced sound systems, so guests can indulge in a world cinema experience.
In addition, the hotel will feature four themed suites inspired by blockbuster movie themes from Comic superheroes to super spies, and Bollywood, the statement said.
The hotel will also house an all-season outdoor cinema and multi-functional event space to meet the growing demand for experiential travel and leisure, it added.
Alex Kyriakidis, president and managing director, Middle East and Africa, Marriott International added: “We are excited about the progress of the project and continue to work with our partners Majid Al Futtaim to redefine the traditional hotel experience in Deira with the opening of the Aloft.”
The hotel will feature 304 rooms, including 29 suites.