Retail and branding agencies Open D Group, Retail Access and Sparkle have announced their joint rebrand to ODG in order to implement simpler and a more integrated organisation and specialist retail services.
ODG has won concession bids and created concepts and experiences for several retail and F&B outlets in airports across Europe, the Middle East, Asia and USA.
Most notably in Dubai International Airport, the world’s busiest airport, the agency has worked closely with a number of international, regional and local retail and F&B outlets to create and deliver concepts in keeping with ‘Brand Dubai’ a destination focused on creating memorable retail, leisure and dining experiences.
“10 years ago, we set ourselves apart by being one of the first agencies with French roots to have a physical presence in major global retail hubs such as Dubai, Singapore and Hong Kong. With the re-brand, we are aiming at a more holistic integration of our services with a simpler structure that can deliver an efficient and client focused combination of strategy, inspired creativity, digital expertise, boldness, agility and entrepreneurship,” said founder Laurent Cauce (image: right) and co-founder Martin Mirmamnd (image: left).
“This rebrand is the next step in the evolution of our business. With commonality of vision and strategy, a highly complementary geographic offering and a shared focus on the development of digital technologies across our business, the rebrand will allow us to capitalize on strong opportunities for future growth. Our clients will only see the benefit of increased integration that will remain targeted and effective based upon access to our proprietary tools and intellectual resources.
Our new brand assets, positioning and color palette reflect that and will strengthen the visibility of our global brand”.