RAK Ceramics to launch new tile collections at CERSAIE

RAK Ceramics to launch new tile collections at CERSAIE


UAE-based firm, RAK Ceramics, will be presenting its latest tile collections at CERSAIE – International Exhibition of Ceramic Tile and Bathroom Furnishing 2011, in Bologna, Italy.

RAK Ceramics will be launching the Sandust, lapato-finish floor tile and Linia and Lamina glossy wall tiles, while new designs and sizes in its ceramic and Gres Porcellanato portfolio will also be featured.

The Bevelrock, Bolts and Charm tile collections will be featured, while the Aqaba and Aleppo Stone are among the Gres Porcellanato tiles lined up for the exhibition. Also to be exhibited are RAK Ceramics’ latest 25×70 and 20×50 unique-size tiles, as well as the Daze and Craft tile collections.

“The RAK Ceramics brand has established a strong market presence in Europe and our participation in the CERSAIE Exhibition in Italy is part of our strategy to further consolidate our market stronghold in key markets across the region,” said Dr Khater Massaad, CEO, RAK Ceramics.

“We have lined up a very attractive presentation that will feature our latest products and designs that have been developed using advanced tile printing technologies.

“The CERSAIE Exhibition has become a traditional venue to interact with our existing and potential customers and provide them with an overview of the unique features of our comprehensive tile portfolio. I believe that our customers will have more reason to attend this year’s exhibition because of the exciting range of new products that we will exclusively showcase,” he added.

The 25×70 range is the latest offering from RAK Ceramics’ collection of tiles developed for interior walls. The slick 25×70 tile size makes walls look chic and classy. It comes in seven distinctive tile designs to suit various interiors whether in the living area, bathroom or kitchen. Linia, Desire, Jazz, Craft and Technorak range of new tiles are part of 25×70 collections.

The 20×50 collection’s trendy tile size strikes a perfect balance between vivid colours and surface textures, delivering distinct effects and creating a fresh look with its numerous combinations. Facebrick and Vulcan are the latest designs under 20×50 collection.

The Bevel Rock features a bevelled finish that allows the surface to have an embossed designer look, and is available in size 33 x 50. The Bolts’ star-shaped bolt patterns, giving an artistic feel to any area. The Charm’s design is influenced by an oval-shaped grid that gives a contemporary feel to the interiors. The Daze features tri-dimensional patterns and provides more resistance to wear, making it an ideal substitute to wallpapers and standard paint materials.

The CERSAIE – International Exhibition of Ceramic Tile and Bathroom Furnishings 2011 event will be held in Bologna, Italy from September 20-24, 2011.

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