A new public sector initiative in Dubai will see artists from the UAE and all over the world creating artworks to transform the city’s urban spaces and turn it into an ‘open-air museum’.
Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), has signed a MoU with the Roads and Transport Authority (RTA) to roll out the urban beautification project.
Set to take place over the next three years, the project will cover bridges, tunnels, walking tracks, bus stops and other public facilities and areas throughout Dubai. Under the agreement, the two organisations will establish strategic cooperation to implement public art projects aimed at enhancing the city’s aesthetic environment.
Accomplished artists from the UAE, the region and across the world will be invited to create the artworks, ranging from murals to installations. The project is designed to enhance the way both residents and visitors connect and interact with their urban environment.
Under the terms of the MoU, both parties have agreed to set up joint teams to manage the planned projects. They are grouped under two initiatives launched by Brand Dubai: ‘Dubai Art Museum’ which focuses on creating mural artworks across the city; and “Dubai Speaks to You” which aims to create public artworks in a range of contemporary art forms including painting, installation, sculpture and mixed-media.
The beautification projects is aligned with the vision of Vice President and Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum to turn Dubai into an open-air museum that celebrates art and creativity.
Last year, 12 acclaimed international artists decorated Dubai’s 2nd December Street (formerly known as Al Dhiyafah) with a series of giant murals on the walls of its buildings.