The legendary Italian design house, Pininfarina, debuts in the Middle East with the interior design of the Innovation Centre in the Sustainable City in Dubai.
The first Pininfarina large-scale project in Dubai represents a modern application of social, economic and environmental sustainability developed by Diamond Developers. Pininfarina’s distinct architectural style is contributing to the development of the first operational net zero energy city in Dubai, conceived to become an international showcase for sustainable living, work, education and recreation.
Other projects in the region include private architecture and offices.
“We are delighted to expand our global reach into the Middle East, a region that truly represents what significant design achievements can be realised in a short space of time, given ambition, vision, passion and technical skill. We are looking forward to making a lasting contribution to the region’s architecture and design footprint and announcing significant new projects in the months ahead. Key to our work will be in the field of Architecture: bringing movement and dynamism to buildings.” says Paolo Pininfarina, chairman of the Pininfarina Group who has also been elected member of the board of directors of the Italian Chamber of Commerce in Dubai.
Pininfarina was established by Battista Pinin Farina in 1930, who became the most acclaimed car designer of his time. In 1986, the third generation of the Pininfarina family created Pininfarina Extra to extend the design capabilities of the company outside of the automotive sector. Over the past 30 years, Pininfarina Extra has developed more than 600 projects.
With its distinct design language, Pininfarina’s architectural division continues the family’s automotive legacy. Its recent projects include the residential tower Cyrela in San Paolo and Istanbul New Airport ATC Tower.