New logo chosen for Tokyo 2020 Olympics

New logo chosen for Tokyo 2020 Olympics

A ring of interconnected indigo rectangular shapes has been chosen as the symbol of the Tokyo 2020 Olympic Games.

Opting for simplicity and harmony, organisers unveiled the new official logo, seven months after an initial image was scrapped over allegations of plagiarism.

The winner, by Japanese designer Asao Tokolo, is entitled Harmonised Checkered Emblem. It features three varieties of rectangular shapes to represent different countries, cultures and ways of thinking.

“My mind has gone blank as I just found out my design won,” Tokolo said. “I put a lot of time and effort into this design as though it was my own child.”

Organisers said the checkered design in the traditional Japanese color of indigo blue expresses a refined elegance and sophistication that exemplifies Japan.

The previous logo by Kenjiro Sano was scrapped last year over allegations of plagiarism because of its similarity to the logo of a theater in Belgium.

A special selection committee chose the winning design from four finalists shortlisted from 14,599 entries submitted in a contest open to the public.

Most Popular