LEDs light global landmarks for breast cancer awareness

LEDs light global landmarks for breast cancer awareness

Lighting, Philips, The Estée Lauder Companies

Landmarks, like the InterContinental and Crowne Plaza Dubai Festival City hotels, are lit up using Philips’ environmentally-friendly LED technology to raise awareness about the importance of breast health and early detection.

The Estée Lauder Companies and Philips have launched this global partnership as part of The Estée Lauder Companies’ Breast Cancer Awareness (BCA) campaign.

Including the landmarks that are lit by Philips as a result of this partnership, approximately 200 prominent landmarks around the world will shine a pink light this month.

“We are thrilled to be partnering with Philips on The BCA Campaign’s Global Landmark Illuminations Initiative, shining bright pink lights on landmarks worldwide utilising their innovative LED technology,” said Evelyn Lauder, senior corporate vice president, The Estée Lauder Companies.

She said this campaign has grown over the past 12 years and the company hopes the landmarks will remind people to get an annual mammogram, if 40 years or older.

“In October, we are joining the fight by doing what we do best: using the power of light to raise awareness and let people know that early detection of breast cancer can save lives,” said Marc de Jong, general manager – professional luminaires, Philips Lighting.

William Lauder, executive chairman, The Estée Lauder Companies, said the firm and Philips share many values, including reducing impact on the environment and using innovation to carry out sustainability and philanthropic initiatives.

“This partnership will enable our breast health awareness message to reach many more millions of women and men worldwide, and the use of LED lighting solutions underscores our commitment to sustainability and corporate responsibility in local markets,” he added.

The BCA campaign has previously set the Guinness World Record for ‘Most Landmarks Illuminated for a Cause in 24 Hours’ in October 2010.

Following is a list of landmarks that are illuminated by Philips this year:

United Arab Emirates
InterContinental Dubai Festival City
Crowne Plaza Dubai Festival City

The Alexander Column in the Palace Square, St. Petersburg

RTBF Building, Brussels
Flagey Building, Brussels
RTBF Building, Liege

Le Grand Palais, Paris

Palazzo Marino, La Scala Square, Milan

Yokohama Marine Tower

The Netherlands
Philips Headquarters, Amsterdam
Philips Lighting Headquarters, Eindhoven

Headquarters of Bank Citi Handlowy, Warsaw
City Stadium, Poznań
Radio Tower, Gliwice

United Kingdom
Selfridges, Oxford Street, London
Jenners, Princes Street, Edinburgh, Scotland

United States
The Air Traffic Control Tower at John F. Kennedy International Airport, New York, NY
Philips Color Kinetics Headquarters, Burlington, MA
Cira Center, Philadelphia, PA
Crystal Bridge Tropical Conservatory, Myriad Gardens, Downtown, Oklahoma City, Oklahoma City, OK
Hard Rock Hotel and Casino, Las Vegas, NV
Pylons at Los Angeles International Airport, Los Angeles, CA
Con Edison’s Corporate Headquarters, New York, NY
Trump International Hotel and Tower Chicago, Chicago, IL

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