Interface creates Creative Nesting campaign

Interface creates Creative Nesting campaign

BBC Salford Quays, Interface, Metropolis, The Athaneum Good Design Award

Interface chose Milan Design Week 2012 as the European launch pad for its collection, Metropolis at La Triennale di Milano recently.

Interface’s Metropolis exhibition was held in collaboration with architect and fashion designer Francesco Maria Bandini, to represent the themes of apocalypse and rebirth. The collection includes 15 designs that symbolise the past, present and future of human civilizations and their cities.

“History will always repeat itself. Cities have been built and destroyed and built again, and yet humankind will always look to the future. To what it will bring after destruction: rebirth,” said Michele Iacovitti, vice president, marketing communication & branding, Interface.

“Interface looked into these apocalyptic prophecies and mysterious trends of the past. We looked intot he 2-12 trends influenced by the end and regeneration of cities and cultures and we developed Mteropolis. A collection of new products inspired by the themese of apocalypse and rebirth. Products that represent in their patterns the broken lines of destroyed architecture, the visible signs nature taking over ruins and the surreal patterns and electric lights of futuristic cities.”

Interface recently won The Athaneum Good Design Award for World Textiles and is working in partnership with designer David Oakey on a campaign called Creative Nesting which creates workspaces where people bring more of themselves into the office environment; inhabiting a space that expresses who they are.

It is currently working on projects with Google HQ in Zurich and the BBC Salford Quays offices in Manchester, UK.

“Companies like Google and Pixar have already incorporated that (Creative Nesting) thinking into their workspaces. Collaboration has become a business strategy that is changing the way offices are designed. Offices that were traditionally designed with individual cubicles, called ‘I-Space’, are now being designed with sharing spaces called ‘We-Space’,” said Oakey.

“Interface has taken this theme and asked how does the modular carpet fit in with this change. A modular carpet tile is inherently more flexible and adaptable to change to begin with.”

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