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H+A’s masterplan and design direction for 2018 Downtown Design to highlight human experience

H+A’s masterplan and design direction for 2018 Downtown Design to highlight human experience

Downtown design, Dubai Design District, Dubai Design Week, H+A

Dubai-based architecture practice H+A, headed by David Lessard and Stas Louca, has been commissioned to lead the masterplan and design experience for the 2018 edition of Downtown Design, part of Dubai Design Week.

The firm will act as consulting architects under the theme ‘Livable Cities’, curating the overall masterplan of the Downtown Design showcase space as well as the overall design direction and aesthetic, focusing on human experience.

This year’s theme, in addition to addressing human-centric design, also embodies the story of Dubai, highlights its growth, achievements, and ambitions.

The upcoming edition of Downtown Design is set to focus further on visitor experience, featuring more interactive features and content.

According to a release, other new features included in this year’s edition are “creative pop-up cafes, a multi-functional indoor recreational garden space  with enhanced outdoor features and an engaging and interactive materials library within a pavilion situated in the heart of the fair.”

This year will also be the inaugural year for Downtown Editions – a rebrand of Design Days Dubai – focusing on limited edition design, with a focus on the MENA region. Within this umbrella is ‘The Collective’, which will highlight original pieces by UAE-based designers producing work with commercial potential. The products are functional and scalable, and will be displayed in a gallery setting.

Lessard and Louca launched H+A this year following extensive careers at Perkins+Will’s Dubai office, as well as a number of local and international architecture practices. The firm’s specialty is healthcare and hospitality-driven projects.

H+A has also been recently appointed to design the region’s first Protom Beam Therapy cancer treatment centre in Abu Dhabi.

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