Air New Zealand has unveiled a giant image of the dragon Smaug on one of its planes to celebrate the premiere of the second movie in the Hobbit trilogy.
The 54m image is featured on both sides of a Boeing 777-300 aircraft scheduled to fly to Los Angeles in time for the premiere of “The Hobbit: The Desolation of Smaug”.
It was the first time fans got a chance to see director Peter Jackson’s interpretation of the dragon as in the first movie the director revealed only its eye and a swooping shadow.
The Hobbit trilogy was filmed in New Zealand and is based on the book of the same name by JRR Tolkien.
The giant sticker was produced by special effects studio Weta Digital, which also worked on the movie.
The image will remain on the plane for at least a year, until the opening of the third Hobbit movie, set to be called “There and Back Again”.