The Audi Innovation Award entries will close after 17 January, with winners announced during the 2017 Design Days Dubai in March.
The award is aimed at regional up and coming designers in order to stimulate design research and to highlight innovative ideas.
Designers are encouraged to create “innovative design solutions that demonstrate significant positive change”, centered around the theme, ‘Alternative’.
‘Alternative’ is a direct relation to Audi’s strategy towards ‘Electrification’ and forward thinking. It aims to stimulate outstanding integration of existing design solutions into new facets of everyday things.
“As in the case of the automobile, the transformation of the combustion engine into electric is the perfect example of synthesizing accessible knowledge to better suit our current environment and ecosystem,” said a release.
The Audi Innovation Award invites designers to present innovative solutions that observe and improve upon any of five key areas of focus: lifestyle, healthcare, mobility, education and urban public spaces, such as streets, plazas, parks and its furniture.
The ideas submitted may be inspired by nature or from manmade objects and the winning design will best integrate an existing solution used in exciting new ways.
The submission must be a developed idea that considers application, materiality, durability, target user, and lifespan. All designs must demonstrate an environmental awareness and careful approach to energy use.
Shortlisted candidates will be given $2,500 towards the presentation of their concept model that is to be exhibited at Design Days Dubai in 2017.
The prizes include a trophy and a trip to the Audi factory in Ingolstadt, Germany to experience the automotive design journey at its company headquarters. In addition to this, Audi Middle East will award $25,000 worth of consultancy to cover items such as IP registration, legal counselling and business development.
Proposals can be submitted to the Audi Innovation Award website http://audiinnovationaward.com/