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Draw Link Group designs Al Furjan Hotel in support of Expo 2020

Draw Link Group designs Al Furjan Hotel in support of Expo 2020

Al Furjan developments, Al Furjan Hotel, Draw Link Group, Dubai hotels, Expo 2020

Design firm Draw Link Group (DLG) has revealed the design for a 250-room three-star hotel in Al Furjan, located near the Dubai Expo 2020 site.

Developed by Asas Investment to support Dubai Tourism Vision 2020 and the Dubai Expo 2020, the hotel’s rooms follow an ‘urban regeneration’ theme.

“[The] contemporary urban interior incorporates urban elements for the bedrooms and public areas, and this three-star business and leisure hotel will embody an international theme known as ‘urban regeneration’,” said Daousser Chennoufi, CEO at DLG.

“The theme combines architectural materials with urban connotations layered with softer materials with an end goal of reaching a setting that is urban, art driven, comfortable and practical.”

The design was developed in response to the developer’s brief that the hotel should draw inspiration from Dubai’s image and its achievements.

“The theme runs across the hotel… For instance, the pool deck has a Mikonos theme to emulate an escape from the urban environment, and a relaxing place to spend time,” said Chennoufi.


Daousser Chennoufi, CEO at DLG

“It will include a mix of bohemian seating spots, lounge areas and relaxing sun seats to give an eclectic vibe while providing respite from the rigors of the business world.”

DLG’s design includes the public reception and lounge, all-day dining restaurant, spa, pool and the 250 rooms.

“Further, there is an interactive element to the urban regeneration theme, which is prevalent from Copenhagen to Barcelona to Melbourne,” added Chennoufi.

“The guests are invited to engage and interact with the artwork through thematic presentations. The net effect is that the character of the building is on display as guests move through the building.”

An example that Chennoufi shared was the “very mechanical and engaging” design concept for the all-day dining restaurant, which will be fitted with rolling pins and lights hung from spinning wheels alongside fresh produce.

Further inspired by Expo 2020 and technology innovations, the hotel will also feature a 3D-printed reception counter.

The hotel’s completion is expected in the fourth quarter of 2018.

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