Dubai Institute of Design and Innovation (DIDI) has launched an initiative called Project Design Space to engage high school students in developing design knowledge as an academic discipline for the future growth of the industry.
Created in collaboration with Dubai Design & Fashion Council (DDFC), the after-school program allows students to ‘solve real world design challenges’, with briefs coming in from various local and international brands, including Expo 2020 Dubai and Alserkal Avenue.
Other companies taking part include adidas, IBM, and Splash.
Students will have to respond to briefs including designing a car showroom of the future; designing outdoor solutions to drive pedestrian traffic; creating an experience for multi-nationals to easily connect; developing an environmental campaign; and design tech clothing.
Over 75 schools across the UAE have responded to take part, with each school receiving specialized training materials for their teachers to lead them through the designs, according to DIDI.
Prototypes will be submitted to DIDI by 8 February 2018.
“One of our key drives is to engage successfully with students and educators throughout the UAE and this offers us another wonderful opportunity to do so,” said Alya Al-Ali, Expo 2020’s 24-year-old director of Youth Connect.
“World Expos offer everyone the opportunity to learn, innovate, create progress, and have fun by sharing ideas and working together and these will all be possible through our involvement with Project Design Space.”