Competition to design new Tokyo Olympics logo after look-alike row

Competition to design new Tokyo Olympics logo after look-alike row

The organisers of the Tokyo 2020 Olympics have launched a public competition to find a replacement logo for Kenjiro Sano’s withdrawn design.

They were forced to retract the original design after claims it resembled an emblem for a Belgian theatre too closely. The designs are pictured above with the Olympic symbol on the left.

Submissions will be accepted from 24 November to 7 December 2015, with the replacement logo to be announced in spring 2016.

No previous design experience or formal qualifications are required to take part. Guidelines for submissions ask that applicants “give full reign to their imagination and creativity”.

They also include a list of ideas for designers to consider, which include the power of sport, typifying Tokyo and/or Japan, world peace, striving to achieve a personal best, inclusivity, innovation and regeneration.

“The Games emblems should seek to symbolise the fact that the 2020 Games are being held in Tokyo and Japan, and elicit empathy with people across the world,” the organisers said in a statement.

“The designs should endeavour to have widespread appeal before, during and long after the 2020 Games are over.”

The only criteria is that entrants be over 18 years old, and either Japanese nationals or foreign nationals with the right to live in Japan.

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