CID Awards 2017: Perkins + Will wins best office design award for Adidas HQ in d3

CID Awards 2017: Perkins + Will wins best office design award for Adidas HQ in d3

Adidas, Adidas HQ, CID Awards 2017, Commercial Interior Design awards, D3, Interior design, Office design, Perkins + Will

Perkins + Will has been awarded Office Design of the Year prize at the 2017 Commercial Interior Design Awards for its work on the Adidas HQ in d3, Dubai.

The community-centred office is set to embody the firm’s values, with the new interiors aiming to create a strong brand identity ans well as providing new amenities for the employees.

“The Adidas’ office needed to be more than an office; it needed to be a community,” the firm said.

The judges described the winning design as a ‘fun and spirited environment’. It was additionally praised for its interesting use of colour and texture.

The judges also found inspirational the way fitness was incorporated as a theme and praised the overall human-centric approach to design.

One of the judge said: “[The Adidas office] is an urban concept that is well illustrated and executed using smart tools and ideas. A design in true spirit of the brand and catering to Millennials.”

“I’ve been wanting to win an award like this since I joined the company six years ago,” said Laila Al Yousuf of Perkins + Will, who headed the project.

“From the very beginning I told the team that this is the project that we are going to put forward for the Office of the Year award and we have to do everything to make sure this project wins. It was so close to our hearts.”

“For us, we weren’t really thinking about the competitors. We were just trying to make sure that we were delivering something beautiful. The amazing thing about Adidas is that they involve the community. They are a lifestyle brand and are so big into community, that was very important to us to incorporate it into the design.”

She added: “You win an award and it’s a wonderful appreciation of the work that you’ve put into something.”

Highly commended in this category is Pallavi Dean Interiors for its work on Edelman’s new offices. The judges praised the overall design concept that was driven by the narrative of cultural villages.

The award was presented by Matt Hall, regional director at Interface.



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