After 12 years of running his own business, Dubai-based designer Paul Bishop has decided to relaunch Bishop Design LLC under a new name – Rogue.
The designer explained that his decision was based on the idea of branding the business for what it stands for, rather than having his company carrying his name.
“Rogue was initially going to be set up as a subdivision of Bishop Design focusing on our QSR (Quick Service Restaurants),” Bishop said during an interview with Commercial Interior Design magazine.
“But we felt that this had great presence in the market and cut straight into who we now are as a company and the direction we are heading towards.”
Rogue will offer a variety of additional services, from commercial interiors to branding, as well as becoming more approachable for clients with smaller budgets.
“We’ve never turned clients away; we are not selective and we don’t judge. If the idea is good, regardless of the size of the project, we like to be an integral part of the process,” Bishop said.
“Another reason for making the change is because I feel we became too complacent. We had a wake up call after last year’s Commercial Interior Design Awards. We realised we are still one of the best companies in the UAE and we have the capabilities but we needed to become more aware of the competition.”
Bishop added: “I want to brand Rogue with an edgy, cheeky approach to interior design and in the process, reinvent our design ideologies. We are planning to go out with a fresher, younger outlook on design in general, not just interior but all design that is integral to making Rogue more current.”