Form Hotel in Dubai, located in Al Jadaf’s Culture Village, is the first hotel to become a Design Hotels member in the Middle East.
Design Hotels is an exclusive portfolio of hand-selected privately-owned and operated hotels around the world, featuring a distinct personality and design direction.
Designed by Paris-based firm Architecture Studio, the 15-storey Form Hotel features a stark white facade marked by acoustically sensitive floor-to-ceiling windows, and is led by a design narrative that references Dubai’s heritage. The design concept is targeted to appeal to business and leisure travelers alike.
Merging well-being and a consistent design narrative throughout, the guest rooms features art deco-inspired bespoke furniture created by Architecture Studio as well as custom-crafted artworks and photography by Nina Dietzel.
The wellness theme is present across the hospitality space, from the design to the menus of the three food & beverage outlets. It also features a rooftop pool that offers views over the neighbouring Al Jadaf boatyards, including a series of features such as private yoga sessions.
The Smartotels Hospitality property also offers community-minded tours that allow guests to connect with the its neighbourhood, including art and architecture tours.
The hotel’s partnership with Design Hotels was announced at the Arabian Hotel Investment Conference (AHIC) in Dubai on April 19.
“We are very excited to welcome Form Hotel to Design Hotels as our first Dubai property,” said Serdar Kutucu, Design Hotels executive vice president Brand & Strategy. “This is a uniquely creative hotel offering that is unlike anything else in the region and presents a turning point for design-savvy travelers visiting Dubai”.
He continued: “Design Hotels has been dedicated to working with properties that have a unique creative expression for 25 years. Form Hotel is wholly aligned with our outlook on experiential concepts, the unexpected, and the original, and we look forward to discovering the exciting possibilities this partnership will undoubtedly create”.
Tarek M. Daouk, founder and managing partner at Smartotels Hospitality added: “It is an incredible honor to be recognized and accepted as a Design Hotels member for Form Hotel Dubai. Design was at the core of Form’s concept and was born out the need and demand for unique hotels providing distinctive experiences in Dubai.
“We strive to offer a niche product which is incomparable from a design and experience perspective. Design Hotels will provide us with the platform to engage with a global community of followers who seek original and personalized journeys.”
Look out for designMENA’s interview with Architecture Studio about Form Hotel’s design concept.