American hardwood chosen for V&A London Design Festival 2011

American hardwood chosen for V&A London Design Festival 2011

AHEC, American Hardwood Export Council, London, London Design Festival, Victoria & Albert Museum

The American Hardwood Export Council has commissioned Amanda Levete Architects (AL_A), for the design of the Victoria & Albert (V&A) Museum’s grand entrance, as part of this year’s London Design Festival (LDF).

The three-dimensional latticework spiral will be called Timber Wave. The installation will be made from American red oak and will be of the same height as the museum’s doors.

“We are very excited to be a part of this year’s London Design Festival, which will not only help us promote the strategic advantages and benefits of using American hardwoods but will also allow us the privilege to highlight its key aesthetic value via the Timber Wave installation at the V&A Museum,” said Roderick Wiles, director for Africa, Middle East, India and Oceania, AHEC.

The design will be seen along the museum’s Cromwell Road entrance. The use of red oak as the main material was chosen because it is the most abundant species of the American hardwood forest resource, and it is also one that is not very well-known in Europe.

AHEC will be working with AL_A, and Cowley Timber and Arup for the design of an installation within the V&A museum. The move is part of AHEC’s campaign to further the use of American hardwoods amongst leading architectural and design firms.

It is also part of AHEC’s commitment to educate, increase awareness and to promote the environmental benefits of American hardwoods.

The festival will take place during September 17-25, 2011, and landmark design installations from renowned British architects and designers will be showcased all over London.

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