Sou Fujimoto will use only light and shadows to create COS Milan installation

Sou Fujimoto will use only light and shadows to create COS Milan installation

Swedish fashion firm COS has partnered with Japanese architect Sou Fujimoto  to create an installation that will be showcased at Salone del Mobile from April 12-17 in Milan.

The collaboration marks the fifth year of COS’ involvement in Salone del Mobile, having worked with Nendo and Snarkitecture in recent years. The highly esteemed Japanese architect, Sou Fujimoto is well known for his innovative designs that push the boundaries of minimalism and negative space, including the design of the Serpentine Gallery Pavilion 2013.

Inspired by the latest COS collection, the installation will play on space, light and darkness to create a novel immersive experience. Designed to explore interaction and spatial awareness, an infinite forest of light will capture and react to visitors’ movements as they discover the space.

Sou Foujimoto says: “In this installation for COS, I envisage to make a forest of light. A forest which consists of countless light cones made from spotlights above. These lights pulsate and constantly undergo transience of state and flow. People meander through this forest, as if lured by the charm of the light. Light and people interact with one another, its existence defining the transition of the other.”


Sou Fujimoto established his company Sou Fujimoto Architects in 2000 after graduating from Tokyo University. A multiple prize winner, he was granted first prize at the international competition for Taiwan Tower and Beton Hala Waterfront Center in 2011, and was awarded the Grand Prize at the AR Awards in 2006.

Sou Fujimoto was a keynote speaker at last year’s designMENA Summit, highlighting the relationship between nature and architecture.

Having designed houses, temporary installations and medical and cultural facilities, Sou Fujimoto is now recognised as being at the forefront of design throughout the world. His most acclaimed work comprises of the Serpentine Gallery Pavilion 2013, House NA and Musashino Art University Museum & Library in Japan.

Serpentine pavilion designed by Sou Fujimoto

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