Salone del Mobile 2017: Design studio Joynout launches Daydream

Salone del Mobile 2017: Design studio Joynout launches Daydream

Furniture design, Interior, Interior design, Milan design week, Salon del Mobile 2017

Design studio Joynout will be launching Daydream, a minimalistic, multi-functional seat, at this year’s Salone del Mobile. The sculpture-like seat, inspired by the lemniscate (symbol for infinity), offers users new and unexpected ways of sitting, lounging and interacting.

Designed by Assaf Israel as a continuation of the D&A seating system, the seat enables the user to lounge in an incline position, promoting a relaxed and meditative state.

Made in Italy from high quality, durable materials, the Daydream is intended for both public and private spaces and seats up to two people comfortably. The seat is formed by two interlocking identical cushioned panels, creating an object that has no clear beginning or end.


The frame of the Daydream is made from timber, the textiles are by Kvadrat and the removable head cushion makes for easy cleaning and maintenance.

Created in reaction to the current trend of perpetually moving forward, the Daydream is inspired by the human experience, encouraging users to disengage with external distractions and find themselves in the space.

“The importance of daydreaming has already been proven in studies. It comes to remind us that every good thing needs its own time. When we are not obsessed by challenges, our brains make cognitive leaps. After thinking about this for some time I had a vision of a fragile-looking object, with a strong feel of hovering. The Daydream is designed for mental and physical relaxation. It is an object that allows us to break away from the hectic reality and remind ourselves how important it is to enjoy the moment,” says Assaf Israel, founder of Joynout.

Joynout will be launching the Daydream in ten different colours, with potential for more in time.


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