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A Private Affair

A Private Affair

Bagno Design, Delta Faucet, Duravit, Geberit, Grohe, Kohler, Roca

Technology is increasingly being used in the bathroom design industry to combat the issue of water conservation. Showers, sinks and general water use account for 40% of a resident’s water cost.

Interior design trade shows such as Index have tapped into this market by hosting specific events for the industry. K&B Essentials was a feature designed specifically for interior designers, architects and project consultants dealing with kitchen and bathroom space.

“The K&B industry is driven by the latest state of the art developments in space planning, design aesthetics, functionality and longevity and there are three core areas that generally need to be considered when designing a kitchen or a bathroom for any small or large scale project: innovation and trends, sustainability and water conservation,” said Muhammed Kazi, project manager, Index Kitchen & Bathroom.

Brands are working to combine innovation while making an effort towards reducing the environmental impact, lowering the consumption of non-renewable resources and improving water management.

Delta Faucet is one of the latest companies to enter the Middle East market. Founded by Masco Corporation in 1954 with the introduction of the single-handle faucet, it manufactures Delta, Brizo and Peerless branded products.

From Touch2O Technology that turns faucets on and off with just a touch, to a Diamond valve that helps the faucet last up to 10 times longer than the industry standard, Delta wants to provide a better way to experience water.

As a firm that delivers water every day to commercial and residential buildings, it prioritises products that address today’s environmental concerns, such as water conservation and water quality.

The Middle East office opened in 2011 and since February, the team and distribution network throughout the GCC and Levant region has grown.

“Despite the fact that we are coming late to the region, we see a lot of opportunities over here, since responsible use of our resources, in particular water, and the requirement for long-term warranty as well as longevity and reliability of materials are becoming the main criteria in the commercial sector,” said Ross Jackson, regional manager, Middle East.

Delta has worked on international commercial and residential projects, like the Las Vegas Centre, Trump Ocean Club in Panama, and the Napa Valley residential complex in Beijing.

It was also named 2011 WaterSense Manufacturer Partner of the Year by the US Environmental Protection Agency (EPA), where it was recognised for its support of the WaterSense programme and ongoing commitment to promoting advancements in water efficiency.

Mark Bickerstaffe, director — new product development kitchen & bath, Europe and Asia Pacific, Kohler, said sustainability is a global issue.

Having had an opportunity to understand how water is viewed in different cultures, Bickerstaffe said certain regions are attuned to the threat to its natural resources, like China, which creates a passion within consumers to respond to the problem.

“We see the same in India; there is an understanding in the high end of the market about conservation. Within the European mature markets there’s been a huge amount of scepticism about sustainability, but that is starting to change. That’s partly driven by the need to save money and to make sensible and long-term choices. People are changing their minds and altering their values,” Bickerstaffe added.

GROHE
What is the best interior design project your company has executed in the Middle East and why?
One of the biggest landmark projects GROHE has worked on this year is the world’s most exclusive hospital: Sidra Medical and Research Centre in Qatar.

GROHE has fully equipped the entire facility with its premium state-of-the-art faucets, Eurosmart Cosmopolitan CE, at the final phase of the project.

The centre, which was designed by the world renowned architect Cesar Pelli, will be an ultra-modern, all-digital academic medical centre. The centre will encompass three primary functions: World-class clinical care, medical education and biomedical research.

DURAVIT
What is the best interior design project your company has executed in the Middle East and why?
Beside other significant projects in Dubai, the tallest building in the world, the Burj Khalifa, built by Emaar Properties, is the most impressive, which Duravit has worked on.

The tower’s bathrooms feature the “barrel” made by Duravit.

In the last 20 years, Duravit has successfully pursued an explicit design strategy for its products and offerings and, in collaboration with high-profile names such as Philippe Starck, Sieger Design and Matteo Thun, has developed bathroom and wellness products that stand out not only on the strength of their unusual design but also because of their value for money.

“We offer everything in bathroom design, ranging from jeans to dinner jacket,” said Franz Kook, management board chairman, Duravit.

The barrel is a vanity unit designed for Duravit by Philippe Starck in 1994. He was inspired by primitive forms, such as the washing bowl, bucket, hand pump, and nail.

Over the years, the Starck barrel has become Duravit’s best-selling item of bathroom furniture and has been selected to move into the luxury skyscraper, Burj Khalifa.

Duravit has delivered more than 1,000 barrels to Dubai, as well as over 4,000 WCs and bidets and more than 1,600 baths and whirltubs.

ROCA
What is the best interior design project your company has executed in the Middle East and why?
The Wave Muscat is the first ITC project in Oman (freehold property).

Roca SW has been supplying this project since 2009. So far it has supplied nearly 400 toilets for flats. Recently, the client has extended these specifications to villas and commercial spaces.

Now the entire project is likely to be with Roca. When finished, it will have 4,000 houses (town houses, apartments, detached and attached villas), three hotels, a Greg Norman signature golf club and shopping area.

Roca supplied Dama Senso BTW + Concealed Cistern + Push plate; Stratum Wash Basin with base unit; Vythos BT + Front panel; Targa range mixers; Play accessories; and, Happening and Malta range shower trays with wooden platforms.

GEBERIT
What is the best interior design project your company has executed in the Middle East and why?
The Meydan Hotel is Geberit’s best due to the sheer volume of high end products supplied by Geberit and due to the opulence, profusion and attention to detail of this hotel with rooms having spectacular views of the racetrack.

The range of products Geberit supplied include Duofix self supporting mounting frames and the concealed cisterns with a range of different flush actuators including sensor and manual operated for the concealed cisterns, Geberit Aquaclean Shower toilets, Hytronic automatic taps with infrared control and numbers supplied go into thousands.

Geberit has a range of products that are regarded as sustainable sanitation solutions and which contribute to increased quality of life with low energy and water consumption and with ecologically friendly materials.

Noise insulation or simple product disposal are also part of responsible product design. For decades, its products have been setting standards in terms of economical water consumption and its production plants practise active environmental management with impressive results.

BAGNO DESIGN
What is the best interior design project your company has executed in the Middle East and why?
To date, Bagno Design has supplied many of the leading hotels in the Middle East.

The hotel which stands out as being the most significant in recent times would be the Yas Hotel. Straddling Abu Dhabi’s Yas racing circuit, which annually hosts the Final race of the Formula 1 calendar, this hotel has become an iconic destination with the world’s eyes focused on it.

The project was designed and managed by an international design team. The hotel was constructed in a very short period of time utilising both conventional and pre-fabricated (pod) construction methods. These factors capitalised on Bagno Design’s varied product portfolio and also tested its supply chain capabilities.

Bagno Design comprises of both wholly owned and franchised operations – there are currently over 15 Bagno design showrooms globally, with more set to open in Q1 of 2012.

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