Pantone Color Institute and A&E Network came together to create an official new Pantone colour – Bates Motel Blue. A neon metallic shade was launched in celebration of the Hitchcock’s movie Psycho and its main protagonist Norman Bates.
A contemporary prequel to Psycho, Bates Motel is a portrayal of how Norman Bates’ psyche unravels through his teenage years, and how deeply intricate his relationship with his mother, Norma, truly is.The fifth and final season of Bates Motel concluded on April 24, 2017. Preserving the iconic hue that has surrounded the show, from marketing materials to social media, with blue neon tubing winding in and out of all creative, Norman and the Bates Motel’s blue is now preserved in a distinct, vibrant blue that pulses with a dark energy and the Pantone Color Institute’s incomparable color signature.
The collaboration between Pantone and A&E networks was a joining of like-minded creatives who wanted to come together to create a distinctive shade in a unique medium in honour of this world renown pop culture icon.
“The world’s most universally loved color, blue, represents constancy and credibility. Associated with the continuity of yet another day, dependable and hopeful blue is consoling and brings a sense of peace and tranquility. It’s therefore ironic that the Bates Motel sign, painted (as Norma tells viewers in the very first episode) in Norman’s “favorite color”, an exhilarating blue that instantly engages. Norma’s decision to employ this radiantly intense blue in the Bates Motel sign proves itself an excellent misdirect, as any fan of the series will recognize. Perhaps equally interesting is that a color family representing “truth,” includes Norman’s favorite color, when so much mystery and deceit lies under the surface of his fragile psyche,” the company says.