Nendo and Front Design create new range for Axor

Studios Nendo and Front Design have launched Axor by Hansgrohe’s latest shower products that challenge the functional and special separations between the living and bathroom spheres.

Nendo’s design draws inspiration from an emotional living space outside the bathroom, while Front’s piece explores the technical origins of the water installation.

Both products derive from the “Water Dream”, a conceptual project by Axor that seeks out alternative visions for the bathroom space.

Axor brand manager, Phillipe Grohe said: “Our focus is not primarily on the products, but no providing additional scope for creative development, for breaking down established behavior patterns, and for conducting an open, interdisciplinary dialogue. We focused specifically on the shower this time, using the competence Hansgrohe has gained over more than 111 years to reinterpret showering with Front and Nendo.”

Nendo’s product brings together traditional separation; the light of the living room with the water of the showe. Oki Sato, the creative mind behind Nendo, said: My aim was to combine what is most archetypal about the living space, the lighting with water, so as to give the shower can enhanced sensuous dimension in a way we have not yet seen before. The result is not just a shower, not just a lamp, but a hybrid- a magic trick with light and water that is available day after day.”

Front’s product created by Swedish trio, Sofia Lagerkvist, Charlotte von der Lancken and Anna Lindgren, looks at the elementary components that bring water to the shower, pipes, valves, couplings and funnels.

“We used our personal perception of the shower and showering to draw attention to the technology behind the wall, which is often concealed. It was important for us to foster an awareness of what is the most archetypal aspect of the bathroom- the installation itself,” explained Lancken.

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