Meet the CID Awards Silver sponsors: Interface and Finasi

Meet the CID Awards Silver sponsors: Interface and Finasi

CID Awards 2017, Commercial Interior Design awards, Meet the sponsors


The global leader in the design and production of carpet tiles, Interface has always had sustainability at the core of its operations. For the rest of 2017 and beyond, the Silver sponsor of the CID Awards will be focusing on its Climate Take Back mission, which is a commitment to reversing humanity’s biggest challenge – climate change.

“The CID Awards are a very important date on the annual calendar because we are able to acknowledge the remarkable interior design firms and designers that are creating some of the region’s most awe inspiring spaces and places,” says Matt Hall, regional director at Interface Middle East, adding that the UAE design and architecture industry is constantly pushing boundaries and “never settling for mediocracy”.

Matt Hall, regional director at Interface Middle East

He continues: “Our CEO and founder Ray Anderson once said: ‘There has to be a better way.’ I feel this every day, when you see the support and commitment designers have to communicate their ideas in a strategic, creative and inspiring manner, which is measurable and sustainable, this certainly excites me.”

Global Change is the latest global collection from Interface, designed by its lead product designer, Kari Pei. The range uses natural colours and patterns, which mimic the effect of shade through tree canopies on to the ground. It has also recently expanded into the modular resilient flooring sector with its new luxury vinyl tile collection, Level Set, which evokes distressed and reclaimed natural materials such as wood and stone.

One of the most important steps Interface has undertaken so far is the development of the first carbon negative carpet tile – Proof Positive.


Founded in Italy in the 1970s, Finasi has established itself as a quality-led and trustworthy interior, furnishing and fit-out provider, with operations in Europe and the Middle East. Twins Ahmed and Hisham Sultan spearhead the business today, creating modern designs across the various divisions of corporate operations and drawing on famed Italian design innovations.

“The CID Awards have been established for a constructive and innovative goal,” says Ahmed Sultan, partner and general manager. “Supporting the CID Awards offers the potentials of business evolution and fruitful connections in the proper industry field.”

Ahmed and Hisham Sultan.

The CID Awards Silver sponsor’s services include interior design and feasibility studies, interior fit-out construction, space planning, furniture, furnishings and equipment selection, procurement and installation.

Sultan explains that the success of Finasi is based on its partnerships with globally renowned brands, the in-house teams of specialists, quality, and comprehensive service.

“Our approach is client-centric and focuses around personalised levels of service, tailor-made for each client whether it be an individual homeowner, a corporate body or an architect or designer,” says Sultan.

According to Sultan, the local design market evolution is processing along a fast-track path, which creates “a challenging environment”.

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