Karim Rashid’s new company creates compact wall charger that eliminates tangles

Karim Rashid’s new company creates compact wall charger that eliminates tangles

Egyptian-born Karim Rashid, alongside designers Richard Smiedt and Phil King have teamed up to create a new company called Push and Shove, creating products that hormonise between form and function.

The newly-formed company’s first product is called ‘Bump’. It is a wall charger as well as a power bank, edged with a 1m charging cable that is encased in a small frame. Bump is a functional solution to the tangle of power cords that users constantly endure.

Bump is made of three main parts including a cable holder, a wall plug and cables, grouping together everythinf one may need to charge various mobile devices.

Made from high quality silicon rubber, the holder folds and can be easily stored and is small enough to fit inside a pocket.

READ MOREThe digital age is the future of design, says Karim Rashid

The power bank contains folding prongs that connect to a wall plug and is compatible with all USB devices.


“I’ve always been interested in softening our physical landscape,’ explains Rashid.  “I’ve created many blob-like forms over the years, even going so far as coining the word ‘BLOBJECTS’ in 1991, a term meant to communicate sensual minimalism. this means there are no straight lines, yet the object is minimal, without any superfluous adornment.”

He continues: “I’ve been successful creating perfume bottles, furniture, lighting, packaging, interiors, objects, etc. that were blobjects, but in the tech world I met a lot of opposition creating softer objects that speak about energy, fluidity, and data-driven languages. I designed blobjects for Sony in the late nineties, a rounded soft television for Samsung, a rounded laptop for Asus, and recently an organically- shaped mobile phone for a startup. Yet there was always resistance and these objects never saw the marketplace. They never came to market because of economics, manufacturing limitation (printed circuit boards and operating systems are built in grids), marketing fears, gender biases, and just because of a prevailing ‘metoo-ism'”.


Concept sketch by Karim Rashid

“So finally I am pleased to be the co-founder of a new start-up, Push & Shove, launching our first product. Bump is an all-in-one charger with an innovative cord management solution. It took so much persistence, perseverance, and nine prototypes to get this powerful product engineered into a small, organic form. I am so pleased with the results and the world can look forward to many more bump products to come. Bump epitomizes my philosophy of the organization, visual elevation, and humanizing of our everyday objects.”

Related story: DesignMENA interview: The Karim Rashid Story 


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