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In pictures: Jotun reveals 2018 colour trends
The paint brand Jotun has recently revealed 2018 colour trends under the theme of “Rhythm of Life”. A collection features 36 new colours divided into three themes each focused on a different mood and mode of modern living.
“Our research identified three trends that are common to inhabitants of every global city: our longing for the restorative power of nature; our dream of a calmer, slower-paced way of life in the sun; and our desire to make the most of our increasingly compact urban living spaces in minimalist but creative ways. We’ve designed our colour card as a tool to help people express these impulses in their homes – mixing and matching the colours in the way that best reflects their own identity,” commented Rana Khadra, Colour and Creative Manager at Jotun Middle East, India and Africa (MEIA).
The City Motions colour group reflects the creative culture of the modern metropolis, whereby design-conscious urbanites strip back the unnecessary to transform compact living spaces with cool, clean lines and, considered, understated elegance.
For 21st-century hippies… the shades of Silent Serenity are inspired by the travels of the global nomad, multicultural lifestyles that prize natural light and the freedom of the open air.
For nature lovers… the Lush Garden palette is a response to the yearning for nature that often accompanies urban living; the allure of tropical forest retreats, and the meditative appeal of the botanical garden.