Aedas uses ‘infinity’ symbol as metaphor to design online media HQ in Beijing

Aedas has unveiled its design for the new Sina Technology Co,. Ltd. headquarters, an online media company that operates China’s most popular social media network, Sina Weibo. The firm used the infinity ( ‘∞’ ) symbol as a metaphor to express a limitless concept.

Located in the south of Beijing Zhongguancun Software Park, the building features an open office area, large conference rooms, media zones, entertainment rooms, a canteen as well as other supporting amenities.

The overall planning combines two inner open spaces that create a classic courtyard layout.

The building also holds a focal point – the ‘Sina’s Eye’ that serves as the main vertical transportation hub as well as being a symbol which represents the vision and core values of Sina as a firm.


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