Discover a mix of inspiring brands at this year’s Downtown Design

This year, as the Middle East descends upon Dubai for the very first Dubai Design Week; architects, interior designers and enthusiasts will make their way to the region’s design fair, Downtown Design, which will take place from October 27-30. CID talks to the Fair’s director, Rue Kothari to find out more about this year’s event.

What differs Downtown Design from other design exibitions?

We had a great many number of brands looking to exhibit this year. By carefully reviewing every application, we are able to curate a mix of established and emerging regional and international brands that cover a range of product categories, while always maintaining standards of original, high quality design and innovation.

Why is the fair important to the region’s design industry?

Downtown Design is increasingly becoming a focal point in the design calendar that attracts active professionals from around the world. With the pace of development in the region, and so many brands looking to enter the market, we provide a crucial platform to meet key players in the industry and grow their business.

How will visitors experience the fair?

We want the fair to be one of discovery and opportunity: for the professional visitor to discover brands and products that work for their projects, and the opportunity to establish professional relationships; and for the design enthusiast – it’s always our ethos to educate and inspire.

The Destination project debuts this year – how is this groundbreaking?

Downtown will host six Design Weeks, including Mexico, Melbourne, Helsinki, Istanbul, San Francisco and Beijing. Each will present a co-curated mix of brands that best represent the culture, aesthetics and spirit of their region. These 18 emerging brands will add more colour, diversity and inspiration.

What message does the 2015 show send out to the international design community about our region?

I believe that the growth of Downtown Design along with projects like D3 and the launch of the Dubai Design Week, with all the incredible brands and designers that will debut here in October, will help further our goal – to establish Dubai as a global hub for design.

What you need to know

• The fair celebrates its third edition this October
• It will take place for the first time at the Dubai Design District
• The fair is the largest element of Dubai Design Week
• There will be 86 exhibitors this year
• The fair will host emerging design brands from six international design weeks
• Takes place from October 27-30

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