100% Design South Africa is set to take place at the Gallagher Convention Centre in Gauteng, coinciding with Decorex Joburg from 9-13 August 2017.
Gregor Jenkin, Dokter and Misses, David Krynauw, James Mudge and Source IBA are some of the design brands that are taking part in this year’s exhibition.
Organisers say that visitors can expect an extensive variety of displays stretching across the many mediums and styles that encompass the wide world of interiors, textiles, architecture, furniture and product design.
Large-scale exhibition areas include a dedicated office zone and a significant pavilion of winning works by the PPC Imaginarium.
“This will be so much more than just another interior design show,” says programme director Cathy O’Clery. “Visitors to this year’s 100% Design South Africa can expect no less than wall-to-wall proof of the artistic and aesthetic genius of their fellow South Africans – the sort of genius that’s helped make our country as gorgeous as it is.”
In addition to an exciting line-up of exhibitors, the fair will feature exhibitions that are curated by Platform Creative Agency.
We Are Joburg is the heir to frontrunner We Are Cape Town, which showcased design collectives, collaborators and enablers as part of the 100% Design South Africa pavilion at Decorex Cape Town in April this year. For the Gauteng iteration, works from creative minds across Jozi will reveal just how the City of Gold’s designers have given this city its singular Afro-urban aesthetic. The aim of the exhibition is to explore how all their styles are unified by a confidence that is strikingly contemporary and unashamedly bold.
100% Design South Africa further announces that its Feature Designer for 2017 is Gregor Jenkin. Jenkin is a regular collaborator of artist William Kentridge and a top-seller at the Conran Shop in London. With his work sought-after by high-end design collectors, his presentation of new works will be a must-see, according to the fair organisers.
Furniture designer David Krynauw, known for his progressive work in wood, will reveal his restaurant interior design talents. He is this year’s force behind the 100% Design Café, the meeting and eating spot at the centre of the exhibition floor.
At 100% Hotel, Source Interior Brand Architects will be putting together their vision of a contemporary African hotel. Source IBA will explore the typologies, textures and material technologies that typify our continent; distilling a unique concept they call ‘Afrotel’.
Elsewhere on the floor, the fair will present The Light Tank, a technology-driven installation produced by interactive designer Goddy Roodt, cinematographer Izelle van Zyl, contemporary artist, Matty Roodt, structural designer Leon Roodt of Ergoform, visual effects artist Lloyd Wilgen, and composer Deon van Heerden.
Seed to Seat is yet another fresh addition to the show. As a way to illustrate the sustainability of using American Hardwoods, the American Hardwood Export Council (AHEC) has commissioned seven South African furniture designers to design a seat using a type of hardwood. All seven of these chairs and seating solutions will be unveiled for the first time at 100% Design South Africa.