A new concept store for menswear brand Atelier NA has a patented 3D bodyscanner that takes measurements in seconds.
The interesting interior feature allows the French label to create bespoke suits at ready-to-wear prices.
Atelier's first boutique in the Middle East is on the ground level of the Millennium Atria Hotel in Business Bay.
The 1,431 square feet retail space joins 23 others worldwide.
Established in Paris in 2011, Atelier NA has now entered the Middle East market in partnership with UAE based Governor Apparel, a boutique menswear retailer, Governor Apparel.
François Chambaud, CEO & Co-Founder at Atelier NA, says: “We are very excited to be present in Dubai now and look forward to welcoming new customers.
"Given this region’s appetite for bespoke fashion, we are very positive about opening more stores in Dubai and across the region soon. Our aim is to ensure affordable high-class bespoke garments are available to as many fashion-conscious men as possible.