The Dubai Culture and Arts Authority wants to use LinkedIn to strengthen ties with creatives, as part of the government's new cultural vision.
Dubai Culture met with LinkedIn this week to discuss using the professional social media platform — with more than 660 million members —to advance the emirate’s plan to unlock economic growth in art and design.
HH Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, chairperson of Dubai Culture and Arts Authority, Dubai Culture, said finding new ways to communicate with the creative industry is vital.
“Dubai Culture is eager to develop new ways of communicating with the creative and cultural community in Dubai, to listen to and understand their needs and to share our current and future initiatives with them,” HH Sheikha Latifa said.
The plan to unlock economic growth in the creative sector was announced by HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai in October.
HH Sheikha Latifa said the strategy will “drive the advancement of the emirate’s creative scene, and establish Dubai as a global centre for culture and an incubator and forum for creative talent”.
The meeting between Dubai Culture and LinkedIn coincided with the launch of HH Sheikha Latifa’s LinkedIn page.
It also came days after the platform launched its Open for Business feature – which allows freelancers and small businesses to add their services to their LinkedIn profiles in a move designed to support entrepreneurs.
The feature is aligned with Dubai’s ambition to become a hub for entrepreneurialism and innovation.