Liqui Group is brewing up a storm as coffee shops boom

Liqui Group is brewing up a storm as coffee shops boom

Liqui Group, F&B design, Saudi Arabia

From Europe to Saudi Arabia, London-based interiors studio Liqui Group is riding the wave of popularity for speciality coffee shops.

The company designed Brew92 in Riyadh, Saudi Arabia, which was shortlisted at the Commercial Interior Design Awards 2019, and has worked on similar projects in the UK and the Netherlands.

And Cameron Fry, Liqui founder, believes the secret behind a good coffee shop is spatial awareness.

“The design of the ideal coffee shop is focused around a given space — it’s the ideal layout for that particular location,” he said.

“In London, we typically get long, awkward spaces, whereas in the Middle East they can be massive in size. If a client wants a cosy coffee shop environment, then of course we need to do something that will transform a massive space into a cosy place. It’s about creating an ideal atmosphere and the design is then steered by this.”

Liqui’s expertise also saw it design The London Coffee Festival — a project which unlocked Saudi Arabia and Brew92's cafes in Al Khayyat, Jeddah and Riyadh.

“There’s a wow factor when you walk into Brew92’s flagship Al Khayyat cafe and roaster with a magnificent glasshouse that separates the roastery, a large bespoke island coffee counter, and a striking spiral staircase,” Fry added.

“We also built in a cupping room within the glass house, so the customer can see the roasters, baristas and coffee consultants cupping the next batch—it’s all about the experience and engaging with the customer.”

As well as interior design for retail, restaurants, and coffee shops, Liqui Group also designs and manufacturers sustainable contract furniture and commercial lighting.

It is currently working on a handful of projects in the Middle East, as well as high-end concepts in London.

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