Creneau International was tasked with designing a European bistro that offers typical French and British dishes with a strong cultural basis.
"The French and British cultures have bold differences and designing a space that targets both was one of the interesting challenges that had to be tackled," says Rosha Ehsan, lead interior designer, Creneau International. "However, as design calls for a bold approach, we happily took on this challenge." Being a restaurant operator itself, Creneau International, aimed to touch on both the British and the French aspects with a distinct approach to both. "We are familiar with a handful of English bistros within the UAE communities, but we have not encountered any that brings a refined concept to the table by adding a French touch to it," says Ehsan.
The concept of Fitzroy revolves around two core principles. The first one is about offering a refined dining experience influenced by the French culture. This aspect is translated in the branding elements by using theatrical hand gestures and incorporating an open kitchen in the dining area that demonstrates the making of the chef’s masterpieces.
"With the live food entertainment at the table, it is all about the experience," explains Ehsan. "The British influence comes from their culture and the need for a sense of community." The seating arrangements and layout of the space is focused on human interaction and bringing people together by offering a variety of seating arrangements from dining to lounge.
An island bar removes the boundaries between guests and the bartender, allowing them to have a more intimate experience. The casual dining space is located next to an open kitchen where guests can marvel at the theatrical preparation of their dishes.
Inspired by the Parisians and Brits, Fitzroy captures the best of both worlds and brings a unique fusion to the table. Located in The Pointe, Palm Jumeirah, this European bistro is the destination for refined platters and traditional beverages complimented by panoramic sea view.
The restaurant is named after an area in Fitzrovia, England with the intention of adding some British boldness to the brand identity. The colour pallet and look and feel of the interior embody an interesting contrast of the stylish Parisian dining experience and the rough and rustic character of Britain.