Posted inProducts

First Furniture Company debuts high-end Italian showroom in Saudi Arabia

Partner Content: FFC's showroom features a ravishing collection of high-end Italian office furniture comprising renowned Italian brands Sitia and Codutti

First Furniture (FFC), one of the most sought-after names in office furniture has opened the doors to its high-end Italian office furniture showroom in Saudi Arabia. Esteemed guests including His Excellency Roberto Cantone, the Italian Ambassador to the Kingdom of Saudi Arabia, and His Excellency Fawzi Kabbara, the Lebanese Ambassador attended the event.

Inside the eclectic furniture collection

FFC’s showroom features a ravishing collection of high-end Italian office furniture, comprising renowned Italian brands Sitia and Codutti. The furniture is a reflection of Italian craftsmanship, with designs that blend stone, wood, method, and organic forms. Each piece reflects bold designs, diverse aspects, and a variety of material types.

FFC takes pride in offering Italian furniture of top-notch quality, characterised by unique designs that fuse classic and modern elements. The showroom showcased furniture that exudes sophistication, combining classic craftsmanship with contemporary aesthetics. The coveted launch showcases FFC’s commitment to providing top-notch Italian office furniture solutions to the Kingdom.

Smooth production and delivery timelines

Understanding the diverse needs of its clientele, FFC emphasises minimal production time and maintains available stock for small orders. While larger orders from Western Europe may take up to 90 days, FFC’s standard delivery time is an impressive 60 days. The company is also open to customisation, allowing clients to tailor their furniture to meet specific requirements.


“Our showroom opening marks a significant milestone in bringing the finest Italian office furniture to Saudi Arabia. FFC is dedicated to providing our clients with timeless pieces that blend classic elegance with modern functionality, setting a new standard for the industry,” says ‌FFC CEO Ammar Bani Khaled.

More about First Furniture (FFC)

First Furniture (FFC), a subsidiary of UTC under Naif Al Rajhi Investment, specialises in high-end office furniture solutions. With a focus on Italian craftsmanship and design, FFC offers a unique collection that combines classic elegance with modern functionality. The company is owned by United Technology for Construction Co. Ltd (UTC), a Naif Al-Rajhi Investment subsidiary and a leading contracting company in KSA, offering a wide range of ground-breaking design and construction services to propel the Kingdom to new architectural and structural heights.

To learn more about First Furniture, contact Mr. Ammar Bani Khaled CEO, First Furniture Company on 053 616 0290. Discover the elegance of FFC’s Italian office furniture by visiting the showroom. Find the location on Google Maps and follow FFC’s latest updates on Instagram and Facebook.