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Dubai fine jewellery designers join virtual trunk show fundraiser

Dubai fine jewellery designers join virtual trunk show fundraiser

Alessa and Aisha Baker are taking part in the event to support the World Health Organisation

‘All You Need’ earrings by Aisha Baker
‘All You Need’ earrings by Aisha Baker

A two-week virtual trunk show features some of the Middle East's leading fine jewellery designers, including Dubai's Aisha and Alessa Baker.

House of Luxury (HOL) unveiled its online showroom with pieces from YEPREM, Alessa, Tabbah, Aisha Baker and Terzihan.

All proceeds from sales of ‘All You Need’ earrings by Aisha Baker will be donated to WHO.

The inagural show is live now and runs until April 25th.

It's organiser HOL's first foray into digital events and promises shoppers a lifelike luxury shopping experience using virtual reality and delivery within 48 hours.

Sister brand HOFA Gallery has already launched a virtual tour of its art gallery.

Upcoming trunk shows on April 25th and May 9th will include more luxury brands like YEPREM, Tabbah and Simone Jewels, as well as avant-garde labels such as Avantist, MAYA, Dreamboule, and Terizhan.

“We are happy to be a part of the project especially in this very challenging time for the industry," Aisha says. "This is a true innovation in online shopping experience.”

Join the trunk sale at www.thehouseofluxury.com

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