Innovation is crucial for bathroom design, Geberit says

Innovation is crucial for bathroom design, Geberit says

Managing director for Geberit in the Middle East, Gabriel Nassar, discusses nanotechnology and "unbridled freedom in development"

Geberit, Bathroom design

How much technology can go into a typical sanitary appliance? This is the first question that comes to mind when talking about bathroom technology. A focus on innovation and technology is important to make the customer experience a better and more hygienic one everytime they install or use a fitted bathroom.

It is important in bathroom design to make the customer journey a pleasant and reliable one by focusing on quality, reliability and the personal touch. Continued innovation in the modern bathroom is paramount to provide a hygienic and ergonomic space.

Innovation has been part of Geberit’s DNA since the conception of the company in 1874, passing through major milestones such the invention of the Phoenix cistern to the birth of the concealed cistern in 1964. Geberit has never stopped innovating in the sanitary field, with more than 45 new patents filed in 2018.

We are committed to spending approximately 3% of our annual turnover on research and development, which is nearly double the industry standard. But the trend towards more comfortable bathrooms places new demands on sanitary technology.

In accordance with the changing customer demands, the aesthetics and attractiveness of the products is playing an increasingly important role. Design innovations have become more important, along with technical innovations, and have become an important cornerstone of product development. One of the most significant developments is virtual engineering. Take, for example, the innovative geometry of the ceramic appliance for the AquaClean Mera shower toilet. We simulated mechanical-structural, acoustic and flow­related phenomena on the computer. We brought them to life on the screen and saw how changes in shape affect flow behaviour and sound. This resulted in the creation of the ceramic appliance’s rimless and asymmetrical interior.

Innovations are a central success factor for companies in bathroom design and important innovations are put on the market every year. It is also important, however, to ensure that existing products are continuously developed and improved for companies to remain at the top of the industry worldwide.

To stay at the cutting-edge of bathroom design, it is necessary to research future technologies to evaluate and develop new materials, surface technologies and procedures. The results of this applied research and foundational work may be implemented in numerous product lines.

Future-oriented technicians that make use of the latest developments in the field of nanotechnology, for example, and important. As is the need to explore and develop innovative metallisation processes. Our development is based on a sustainable approach, meeting the Ecodesign test criterion. Here, we consistently place an emphasis on energy efficiency in production.

Unbridled freedom in development would be great, but standards are important. Technical standardisation ensures products and services satisfy the generally accepted standards while at the same time lay the foundations for approvals and certifications required by the market.

Recognising trends, setting trends and actively designing for the future, developers and engineers must work meticulously on new technologies for innovative bathroom concepts. Research and development must have its finger on the pulse, harmonising functionality, aesthetics and, of course, impeccable design.

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