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Showrooms You Should Visit

Showrooms You Should Visit

B5, Finasi, Indigo Living, NGC Nafees, RAK Ceramics, RAME, SICIS, The Total Office

Showrooms are one of the most important ways manufacturers and suppliers can connect with the consumer. How the showroom is designed and what products are displayed also play an important role in grabbing the attention of its target market and keeping it there. With the need for eye-catching showrooms in the interior design industry, where appearances are equally as important as functionality, Commercial Interior Design looks at showrooms you need to visit.

RAK Ceramics
By Abdulla Mahmood, head – MARCOM

Tell us about your company?
RAK Ceramics is currently the world’s largest manufacturer of ceramic and porcelain tiles with an annual production output of 117 million square metres, accounting to $1 billion global sales annually. It exports to more than 150 countries and offers over 8,000 designs in ceramic tiles, Gres Porcellanato, and bathware.

It has again been named the world’s largest ceramic tile manufacturer by the Ceramic World Review. It also won the Superbrand 2011 title for the third consecutive year, and Asia’s Best Brand and Asia’s Best Employer Brand at CMO Asia Awards.

When did your showroom open?
The first showroom started in Ras Al Khaimah in 1995 and since then it has expanded to be one of the biggest in the region followed by more across the UAE.

Where is it?
In Ras Al Khaimah, Al-Ain, Dubai, Sharjah, Abu-Dhabi and Ajman. Recently another opened in Sharjah and we will open 5,200 square feet at International Ceramics City (ICC), Jebel Ali — the region’s first B2B centre specialising in ceramic building materials.

What’s on show?
Ceramic tiles, Gres Porcellanato tiles, bathware and kitchen fittings.

What are the highlights?
Wood-finish tiles (45X45 tiles collection); marble-like finish which is cost-effective (Orion collection); rustic stone finish for exteriors and decorative purposes (Stone Art collection); designer and trendy contemporary styled tiles (Top Class and Jewel collection); pastel shades for kitchen and bathroom areas (Pastel series); metallic finishes to give an urban look; interlocking tile designs to give an amalgamated look; digital printing on tiles using tri-dimensional optimal finish; and Opulence bathware catering to urban consumers.

Contact details?
PO Box 4714, Ras Al Khaimah, UAE
T: +9717 244 5046; F: +9717 244 7270
www.rakceramics.com

B5
By Patricia Boettcher, founder

Tell us about your company?
B5 was born to create individual spaces that embrace both luxury and creativity, while maintaining function and comfort. It draws its inspiration from the five principles of interior design — creativity, sophistication, individuality, innovation and uniqueness.

When did your showroom open?
It opened in February 2011.

Where is it?
It is located on the ground floor of Sidra Tower, Sheikh Zayed Road, Dubai.

What’s on show?
Each luxury brand in B5’s portfolio has been carefully selected because of its bespoke capabilities; B5 understands no two clients are the same.

What are the highlights?
The comfortable yet contemporary showroom houses a range of luxury brands that compliment the bespoke philosophy of B5. Superior quality, customised kitchens from Eggersmann fit perfectly with walk-in cold rooms from Viessmann. Design-led, bespoke interiors brand Lambert, stand along with the world’s most luxurious customised antique safes from Döttling.

From Scandinavia, luxury personalised beds by Jensen are displayed along with solid wood flooring by Junckers. With its artistic silver and gold leaf lighting, F+M Fos merges precious metals and stones with eye-catching, theatrical design. Customised hide coverings and rugs mix funky colours with natural classics to create on-trend interior design pieces.

With Schmalenbach’s handmade wardrobes, sideboards and shelving systems, customers can create their own individual cabinetry. Mirror LCD TVs from ad notam merge technology with sophisticated interior design to create design possibilities, combining conventional mirror surfaces with a sophisticated monitor system.

Contact details?
www.b5living.com
info@b5living.com
T: +971 4 447 3973

SICIS
By Tareq AbuRoza, managing director

Tell us about your company?
Sicis is an Italian icon in the world of mosaics established in 1988, specialising in bringing the ancient art of mosaic to modern day, by techniques of innovation, unique artistic vision, and state-of-the-art technology. Sicis through creativity and vision, turned mosaics into a lifestyle with many products to choose from.

It mastered the art of mosaics which is evident in the existing rich collections we have — from Glass Murano, Iridium, Glimmer and Waterglass to the beautiful marble Cosmati, Bisanzio, and Rug collection. Sicis’ creativity is evident in our latest furniture creations: the Christian Lacroix collection and Chapter One and Two collections, soon to be featured in our Dubai showroom.

We have successfully supplied to many landmark projects in the region, 7-star hotels, royal palaces, and villas.

Where is it?
Our showroom is located on the intersection of Jumeirah Road and Umm Al Sheif street, Villa 12. Visitors should look out for the colourful mosaic butterflies that adorn the villa.

What’s on show?
On show are many of Sicis’ exciting collections. Two of our famous celebrity guests are: the Audrey — the high heel shoe shaped bathtub cladded in beautiful platinum mosaics, and our second is a mosaic portrait of the beautiful Marilyn Monroe.

On display, you will also see all our glass, gold, and marble collections in a stunning variety of artistic and pixel design. We are proud to say we are the only manufacturer in the world with such a rich and diverse product range.

What are the highlights?
All our collections are highlights — the showroom is a unique journey illustrating Sicis’ iconic stature in the world of mosaics from the colourful butterflies installed on the showroom exterior, to the gold artistic ceiling, and the handmade Cosmati floors made of glass, marble and silver, not overlooking the many artistic and pixelated panels we have on display.

Our big announcement is the launch, in October 2011, of our Sicis Next Art furniture collection in our Dubai showroom. The showroom will be transformed into a beautiful living space featuring many pieces from our Christian Lacroix collection and Chapter One collection.

How do we get more information?
You can get more information from the following details:
T: +9714 395 3835
E: showroom@sicisme.com
www.sicis.com
Better yet, you can visit our showroom and enjoy the show while sipping on an Italian espresso.

Indigo Living
By Joe Hepworth, general manager

Tell us about your company?
Established in Hong Kong in 1979 and Dubai since 2006, Indigo Living is a fashionable upscale interiors retailer and project FF&E specialist. Launching three fresh collections each year, it offers a large selection of innovative, design-led furniture and accessories, which provide our customers with an aspirational interiors experience.

With our furniture rental service, anything in store can be leased for up to two years. This is very popular with interior designers for show flats and mock up projects. We custom design and manufacture FF&E for the hospitality industry.

When did your showroom open?
It opened on May 9, 2011.

Where is it?
Sheikh Zayed Road, next to the Safa Park interchange (Jumeirah side).

What’s on show?
The store carries the full range of Indigo Living furniture and accessories in a series of themed settings, in fresh, eco-friendly textures and finishes and natural materials like bamboo, teak, walnut, and oak. This includes everything from high quality bedding, textiles and statement furniture pieces to seasonal home accents and stylish accessories.

What are the highlights?
Our new seasonal range called Naturally Autumn debuts in September 2011; with bronze and copper accents complemented by silver tone metals and graphite linens, it is very on-trend. Hand-finished raw wood, vintage looking leathers, egg-shell inlays and crackled patinas are featured, offering warm, natural and subdued tones.

In addition, we have just launched a professional in-house design consultancy service to cater to our growing client base of interior designers, so there is someone in-store who speaks their language and can give qualified input on projects.

Contact details?
www.indigo-living.com
Indigo Living, Sheikh Zayed Road
+9714 346 6934

NGC Nafees
By Rodi Hennawi, group marketing manager

Tell us about your company?
NGC Nafees has been in the wallpaper business in Dubai for the last 27 years and caters to residential, commercial and hospitality segments in the market.

Our materials are sourced from France, Italy, Germany, US, UK and the Netherlands, and our major customers range from private villa owners to consultants, contractors and interior designers.

We work with our own team for the installation services for private clients, and for bigger projects we recommend people to clients from our approved list of sub-contractors. We are also a distribution agency for many high-end brands from many countries across Europe, UK and USA.

When did your showroom open?
The NGC Nafees Naif Road branch in Deira opened two years ago. We are now looking for new locations in Dubai and Abu Dhabi to open more NGC Nafees retail stores to meet with the demand for its products.

Where is it?
On Naif Road in Dubai.

What’s on show?
Our materials sourced from France, Italy, Germany, USA, UK and Netherlands. We work with 14 international brands of wallcovering from Europe — Creation, Texdecor, Eijffinger and York Wall coverings to name a few. As the collection is huge, we usually end up finding the right design from our assortment itself. At times when the quantity is good enough to do a special run we do that too.

What are the highlights?
We are in the process of adding our latest collections to our contract segment. The products are green, environmentally friendly and they are sourced from York Wall Coverings USA.

Contact details?
NGC Nafees Wallpaper Co
Naif Road,
Dubai, UAE
+9714 234 6442
www.ngcmiddleeast.com
marketing@ngcmiddleeast.com

Rame
By Atieh Sabbar, marketing and sales manager

Tell us about your company?
RAME Designer Solutions has a reputation of excellence as the leading source of exclusive high-end brands and design solutions. It has catered to leading professionals and projects in the region and is now expanding by opening a showroom for its ultra-luxury decorative lighting and furniture brands.

When did your showroom open?
Our opening will be in conjunction with INDEX in October 2011.

Where is it?
The showroom will be on Sheikh Zayed Road, Al Safa 1st.

What’s on show?
We will showcase our exclusive brands, Porta Romana, Beby Italy & Diluce and Carpanelli. Porta Romana’s collections of lighting, mirrors and furniture is inspired by 20th century primitivism art.

The pieces include elegant, whimsical metal work, fabulous feathers, luxurious lacquered wood and stunning glass art, ranging from upholstered and cabinet furniture, decorative lighting and accessories.

Beby Italy and Diluce, represent Italian high-end glamour and style, focusing on luxury decorative lighting and lifestyle designs, and has three major lines: Beby Italy Since 1960, Beby Italy Light & Living and Diluce Living Design.

In addition to its ready-made lifestyle lighting and furnishings collections, with its creative design team and master craftsmen of Murano glass blowers, technicians and sculptors, it also provides bespoke design solutions.

Carpanelli has been an exclusive craftsmen’s workshop since 1919, and has grown to be one of the most sought after modern classic wood furniture makers.

Its creations are pieces of art that go through a vigorous process of designing, master wood working and marquetry, made with precious woods such as palisander, briar, walnut, cherry and myrthe and materials such as copper, brass, mother-of-pearl, jades and other precious stones. Its collections have styles ranging from neo classical, art deco, to contemporary lines, suitable for a variety of interior spaces.

What are the highlights?
We have handpicked the finest collections which suit our market, while showcasing each brand’s masterpieces and newest designs. Its bespoke capabilities allows our designers to customise choices to suit their projects and be involved in the design from start to finish.

Contact details?
www.ramedesignersolutions.com
T: +9714 347 3888; F: +9714 347 3881
info@rame-ds.com

Finasi
By Matteo Pellegrini, general manager

Tell us about your company?
Finasi LLC, a Gargash Group company, was established in UAE in 2007 to make respected brands accessible to the Middle East. The group’s years of experience in the MENA region has contributed to Finasi’s success. The company has focused with a passion on style, detail and quality, ensuring it is reflected in all projects.

When did your showroom open?
Market appreciation of the products saw Finasi’s showroom opening in 2009.

Where is it?
Finasi’s 2,000 square metres showroom is located on Al Ittihad Road, Deira very close to the Gargash Enterprises Mercedes showroom and service centre. It is soon scheduled for further expansion.

What’s on show?
Finasi LLC is the UAE arm of the Molteni Group. Finasi showcases home furnishings from Molteni&C S.p.A., kitchens from Dada S.p.A., and office partitions and furnishings from Citterio S.p.A. It represents the Armani/Dada range of kitchens and Panzeri Carlo Srl from Italy. Premium outdoor furniture from Gandia Blasco and Varaschin and SAGSA office furniture is yet other product line it is expanding into. It also represents external architectural products for facade cladding from Germany, Okalux &KME.

What are the highlights?
The showroom features the Arc Table designed by Fosters & Partners, which won best design feature of the show at Salone del Mobile 2011 and many other award-winning products. Another highlight is the Armani/Dada Checkers kitchen, which the GCC witnessed for the first time at its launch at our showroom in May. November sees the showroom expanding and including premium outdoor and office furniture from Europe.

Contact details?
P.O.Box 118508, Dubai
Al Ittihad Road, Deira, Dubai, UAE
T: +971 4 297 1777; F: +971 4 297 1717
www.finasi.ae

The Total Office
By Rand Sandher, sales director and Siddharth Peters, managing director

Tell us about your company?
The Total Office was established in 1997. In 1999, we relocated to a new office with over 4,500 square feet of space on Airport Road, which remained our home until last year. In 2005, we opened our 20,000 square feet warehouse facility, and four years after that, our LEED-certified office in Abu Dhabi and increased our portfolio with Kusch + Co, Orangebox and HAG.

In 2010, we started an in-house upholstery division and in 2011, opened our showroom in Dubai, which is aiming to achieve the LEED Gold accreditation. The Total Office is currently a 60 person team and growing.

We are a company that provides office furniture solutions to corporate companies, mostly blue-chip companies but local companies as well. We provide office furniture to corporate companies and our primary market is the banking, oil and gas, and education sector. From North America to Europe, the UK to South East Asia, we provide price points and speed of delivery.

When did your showroom open?
Monday, May 16 2011.

Where is it?
It is located in Grosvenor Business Tower in Tecom-Al Barsha, Dubai.

What’s on show?
Various workspace solutions ranging from contemporary through to traditional designs.
A clear focus on new ways of working within collaborative areas with multifunctional furniture.
Also demonstrating our environmental approach to the workplace within our LEED accredited showroom.

What are the highlights?
The opening fashion show by the top Canadian fashion designer, Annie Thompson, where the models displayed outfits created using Teknion fabrics.

Contact details?
T: +9714 450 8700
info@thetotaloffice.biz
rand@thetotaloffice.biz
www.thetotaloffice.biz

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