d3 promotes Arab design scene at strategic platforms around the world

As part of Dubai Design District’s ongoing drive to inspire and encourage collaboration with emerging design talent from the Arab region, d3 contributed at series of leading industry platforms around the world.

d3 presented at four strategic design industry platforms, which included: Arab Luxury World, held in Dubai; Beirut Design Week in Lebanon; REMIX in Sydney, Australia; and Barcelona Design Week in Spain.

To highlight the important role of design and innovation within the Middle East’s thriving luxury sector – which consultants Bain has reported is a top 10 global luxury market – d3 was a strategic sponsor at this year’s Arab Luxury World. The creative community also sought to highlight the maturation of the local market from one historically dominated by consumption, into a genuine producer of luxury.

In addition to sponsoring the event, Lindsay Miller, managing director and Hanan Huwair, executive director of strategic partnerships and programs, participated in two popular panel sessions “The Future of the Luxury Market” and “Technology’s Impact on Luxury”.

The panels explored the future of the industry, with smart technology playing an increasingly important role in the inspiration of new ideas, how designs and ideas come to life through the production phase, and how consumers will interact with the end luxury product. This subject is particularly relevant to d3 as it is the official Dubai Smart City greenfield development site.

d3 also participated at the Beirut Design Week for the second consecutive year as strategic sponsor, with a view to cementing an understanding of d3’s unique regional offer, and to foster ever closer links between the blossoming Lebanese and UAE creative communities.

In Sydney, d3 was a global partner at REMIX Global Summits, which aims to tackle the big ideas shaping the future of the arts, the creative economy and creative cities. At this forum, creative leaders from different sectors, including Elizabeth Ann Macgregor OBE, Director at the Museum of Contemporary Art Australia; Tom Uglow, Creative Director at Google’s Lab; and Ian McClelland, Managing Director at The Guardian Australia, were able to exchange insights, ideas and work towards common goals. Other REMIX summits take place in New York, London and Dubai.

Moving to the Barcelona Design Week, now in its 11th year and attracting over 11,000 people in 2014, d3’s executive director of marketing, Tanita Sandhu, shared insights on the substantial developments in the UAE and Middle East’s design scene. She also outlined the collaborative approach d3 is taking with the design community during a panel discussion entitled: “Why Dubai? New opportunities for design and creativity.”

Commenting, Mohammad Saeed Al Shehhi, d3’s Chief Operating Officer, said: “Dubai is the premier location for design in the Middle East and we are working to enhance and strengthen this position, by ensuring the Emirate emerges into a genuine international hub for the industry. Appetite is increasing for regional creative talent, and as the retail and consumer market in the Middle East increases, so too does the opportunity for a thriving homegrown creative sector. That is why design, innovation and collaboration are so critical to support as an industry and at d3 we are doing exactly.

“d3 is a unique design destination dedicated to engaging, inspiring and enabling emerging local and regional design talent so it can reach its full potential. By partnering with leading industry events and platforms around the world we are helping to ensure Arab design is at the top of the global agenda. We are also provided with an excellent opportunity to ensure the biggest movers and shakers in the industry are aware of the dynamic cultural and creative development that is currently taking place here within the UAE; and that we as curators of d3 continue to ourselves learn and adapt along with the industry.”

Since its launch, d3 has supported Dubai’s vision to become a global capital for design by working closely with the entire industry value chain. The creative destination aims to become a vibrant home that inspires and enables emerging creative talent, as well as more established global brands, so that they can gain greater exposure to each other.


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