Brit Sacha Jafri hopes to raise AED 110 million (US$30 million) for charity by auctioning off the painting he created in isolation at Atlantis, The Palm.
The five-star Dubai resort will showcase the world’s largest art canvas in November this year.
His work covers the Atlantis ballroom floor, coming in at just under 2,000 sqm or around the size of two football pitches.
During his time in isolation, Jafri asked kids around the world to be a part of the ‘Humanity Inspired’ project – by painting, drawing, collaging or sketching a piece of art that reflects the two themes of 'Separation/Isolation' or 'Connection'. He's since spent 24 weeks on the painting, with plans to finish the piece on September 10.
The art work will be broken down into 60 framed and signed pieces before being auctioned at a charity event in December.
Money raised from the sale will go towards installing internet connectivity in some of the world’s poorest regions, enabling those in need to learn about medicine, healthcare, vaccines and sanitation, with the support of The United Nations Children's Fund (UNICEF), the United Nations Educational, Scientific and Cultural Organisation, together with The Global Gift Foundation, Atlantis, The Palm, Dubai Cares, and the UAE Government.
Jafri said: “After a conversation with UNICEF earlier in the year, my eyes were opened to the fact that an estimated 385 million children live in extreme poverty around the world and these children are twice as likely to die in childhood. These numbers have almost doubled in the last four months due to the COVID-19 pandemic. This pandemic has affected every community across the globe and taken the lives of thousands, but it has also changed our mindset, and this means we have a window of opportunity for change."
Atlantis the Palm recently finished a three-year refurbishment of its interiors. The $100m programme began in July 2017 and covered all rooms, suites, bars and restaurants across the hotel.
Every six weeks 50 rooms and suites from the resort's 1,539 keys were made over.
The interior design contract for the guestrooms was awarded to UAE based interior design studio WA International.
Named most Instagrammable hotel in the world in 2015, the resort's aesthetic showcases the combined talents of hospitality design gurus Jeffrey Beers of Jeffrey Beers International, David Rockwell of The Rockwell Group and Adam D. Tihany of Tihany Design.
Check out the re-fit and the painting at the same time!