Step inside Souk Madinat and you'll soon see the work of two UAE artists celebrating the country's rich heritage.
Amalie Beljafla and Amrita Sethi are helping turn the Souk into a huge canvas.
Drawing on her Bedouin heritage and Emirati culture, Beljafla is using oil and acrylic paint to create a surreal 25-metre long mural titled Al Noor, which translates into English as 'The Light,' on the Dome of the Souk.
The octagonal piece takes its inspiration from the stars that the Bedouins would follow across the desert and also features calligraphy and four dynamically positioned large white falcons.
Award-winning artist Amrita Sethi has been commissioned to design two more murals for refurbished main entrance of Souk Madinat Jumeirah, titled 'Halla Walla' (Hi there) and 'Khashmak,' which refers to the traditional Emirati nose kiss greeting.
They'll be rendered using her signature voice note art in acrylic paints to capture soundwave patterns.
All will feature QR codes that visitors can scan and play an audio clipping of the artist explaining the artwork.
Announced in November 2019, phase one of the ‘Souk Seven’ immersive art project features artwork from seven of the country’s most acclaimed artists.
Souk Madinat Jumeirah sets out to recreate a traditional Middle Eastern marketplace through distinctive architecture and stalls selling traditional and modern crafts.
Completed in 2005, it was a project by DSA Architects in association with Creative Kingdom.