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HOFA Gallery launches virtual reality art exhibition

HOFA Gallery launches virtual reality art exhibition

Each artwork can be viewed 'true to life' in a three-dimensional form

Elio D’Anna, co-founder of  HOFA Gallery, works on content for the virtual tour
Elio D’Anna, co-founder of HOFA Gallery, works on content for the virtual tour

As life goes online during the COVID-19 lockdown, even galleries are getting in on the action.

London's HOFA gallery has announced art enthusiasts can now see their contemporary art exhibitions virtually.

Earlier this month, HOFA was set to début renowned artist, Zhuang Hong Yi’s latest body of work, ‘Nova’, at the official opening of their new 4,000 square foot gallery on Bruton Street in London's Mayfair.

Although the planned launch is now on hold, the gallery has launched a virtual reality (VR) version of Zhuang Hong Yi’s colourful solo exhibition.

Elio D’Anna, the gallery's creative director and co-founder, says: “Like all businesses, and the art industry in general, we’ve been floored by recent events. We’re faced with new challenges and are doing our best to conquer them.

“One minute we were planning our launch evening for 500 people, the next our doors were closed due to the COVID-19 pandemic. Our clients and community need every relief they can get in this time of self-isolation and with this in mind, we are fast-tracking our new virtual art programmes.” 

So far, 20,000 people from around the world have logged on to the virtual exhibition, where each artwork can be viewed as a 3D 'true to life' form designed to mirror a walk-in experience.

Now the forward-thinking gallery is planning virtual art programmes that will give visitors the chance to take the tour with friends, meet a virtual tour guide, detailed commentary from the artists and live DJs or curated music to play alongside the art.

Other virtual shows in the works include the ‘Here & Now’ group exhibition, which will run exclusively online from April 6th to May 3rd, with a portion of earnings set to be donated to support the UK's National Health Service.

The virtual ‘Nova’ exhibition is live now and can be seen via a secure link at www.thehouseoffineart.com

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