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Café designed as 2D illustration opens in Abu Dhabi

Café designed as 2D illustration opens in Abu Dhabi

Forever Rose design team creates Instagram friendly eatery

Forever Rose Café, 2D illustration, Al Maryah Island

A boutique café that makes customers feel like they’re stepping into a storybook has opened in the capital.

Luxury florist Forever Rose has branched out to open the Forever Rose Café at The Galleria Al Maryah Island shopping centre.

Created by Forever Rose’s in-house creative and design team, the black and white 2D design echoes the aesthetic of illustrations.

Ebraheem Al Samadi, founder and CEO of Forever Rose, revealed that inspiration grew out of practicality when the brand attended the MAISON&OBJET lifestyle trade fair in Paris.

“For the trade show, we needed to create a pop up that was easy to transport and time-efficient," he explained.

"With this in mind, we had the Forever Rose designers create illustrations of furniture that could be placed on stickers and cardboard. The overall aesthetic was more than we could have imagined and it received so much attention.

“The café is unique as wherever you take a photo, you will stand out. The room, our cups and plates are all illustrated in black and white, leaving only our customers, food and beverages in colour."

On the menu, pastel-hued milk cakes and bespoke Debailleul Belgian chocolate desserts continue the Instagram-friendly concept, served alongside lattes flavoured with rose and orchid, and lavender lemonade.

Visitors will also be able to buy exclusive Forever Rose products only available from the café.

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