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Key Concept creates a weightless scheme for Zero Fat

Key Concept creates a weightless scheme for Zero Fat

Restaurant, Zero fat, Key Concept

With an existing Al Ain branch for dine-in and delivery of their meal plans, it was time for Zero Fat to venture out into Dubai and Abu Dhabi with a fresh look and feel.

Zero Fat approached interior design firm Key Concept to help them achieve and reflect a new phase of their brand.

The 250 sq m eatery in Al Muroor, Abu Dhabi, promotes a holistic lifestyle and creates a social movement towards a better living. Casual and cosy seating in a light and bright environment simulates the lively morning mood.

Key Concept created a seemingly weightless design with a lot of transparency, achieved through the floating lights, metal mesh, slim metal profiles and mirrors. It is a nod to the brand's principle that is to serve food with zero transfat.

The colour palette is inspired by nature and fresh healthy food. Deep reds and green are combined with materials inspired by the gym and the active lifestyle such as concrete, black metal bars and rubber. This unexpected fusion of colours and materials created Zero Fat’s unique space identity.

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