UAE retailer 2XL Furniture & Home Décor is exploring artificial intelligence and machine learning to gain a competitive edge in the data economy.
The retailer has nine showrooms in Abu Dhabi, Dubai, Sharjah, Fujairah and Al Ain, and the 2XL French-inspired product range it sells includes bedroom, living and dining room furniture.
With brick-and-mortar retail under pressure from e-commerce, furniture stores such as 2XL need to build an immersive omnichannel experience that embraces digital transformation, the company’s head of marketing said.
“The only constant in retail technology is change,” said Amit Yadav of 2XL Furniture & Home Décor
“Omnichannel experiences offering seamless and consistent experiences across all channels from e-commerce to social media continue to be big. Consumers are heavily influenced by what they see on social media. We are also eager to take advantage of developments in augmented reality, machine learning and artificial intelligence as they are here to stay.”
Using AI and machine learning will enableEmirati brand 2XL improve its understanding of consumer buying habits with access to more reliable data that can be used to increase sales.
“Shopper insights are critical for our performance as are other statistics,” he added. “By focusing on understanding in greater detail about the changing needs and desires of our consumers and delivering what they really value, we have significantly boosted customer loyalty and customer retention rates at 2XL.”