Striking soundwave sculpture inside The Rolling Stones' new flagship store

Merchandise empire RS No. 9 Carnaby opens in London's Soho

Yes, it is painted black.

Music legends The Rolling Stones launch a flagship merchandise store on London's Carnaby Street.

The UK capital's epicentre of the Swinging Sixties is home to ‘RS No. 9 Carnaby,' which opens officially on September 9.

Interiors are created in red and black with Pantone’s new official shade 'Stones Red,' with a sleek boutique fashion outlet feel and heavy featuring of the band's trademark red lips and tongue that first appeared on the album Sticky Fingers in April 1971,

Glass floors in the two-storey store are emblazoned with the band’s lyrics and in the window, there's a red metal sculpture that's a soundwave from the opening to the 1966 hit track ‘Paint It Black.'

Album artwork adorns the changing rooms and there are also, of course, two massive red tongues, which were 3D printed especially for the store.

Sound, vision, and lighting are key store components. Five 90-inch portrait screens display a film of the band's history made exclusively for the store. Speakers from high-end British audio brand Bowers & Wilkins will play Stones' tracks.

Fans hunting collectables will always get what they want - music releases and exclusive and curated collections are on sale at the store, which was a design collaboration between the legendary British band and entertainment branding service Bravado.


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